Could AI Actually Be a Boon to the Media Industry?

I'm feeling optimistic—come and join me!

I know I’ve been talking about AI a lot in recent Substacks, but the reality is that AI has completely revolutionized the way we do everything, and it’s particularly influential in the media/PR/journalism space. Soooo, I’m gonna talk about it! :)

4 Reasons Why Media Professionals Shouldn’t Be Afraid of AI

Let me take you back to early 2023, a few months after ChatGPT launched, and the world was in a daze. I won’t lie. That initial gut reaction to the advent of ChatGPT was an “Ohhh no…no, no, no, no—this isn’t good!” feeling, and it resulted in a number of restless nights.

But since its debut, I've realized a few things that have brought me quite a bit of peace (and even excitement) about our Brave New World. There are even some very specific ways in which I think AI bots like ChatGPT, Gemini, Claude, and Copilot might just be a serious boon to the media industry—creating a sort of digital renaissance, if you will. Let’s dive in.