The State of Journalism in 2025: An Overview with 5 Key Takeaways

How to use this information to your professional advantage!

Hi from NYC! It’s been one week since we landed (with the kitties) and highlights include strolling around in lovely Central Park in the most extreme humidity of my life (not surprised NYC is now categorized as a subtropical zone), seeing an all-star cast at Glengarry Glen Ross on Broadway (Kieran Culkin, Bob Odenkirk, Bill Burr, and Michael McKean! Wowza), and I even bumped into Aly Walansky at an event at STK in the Meatpacking district.

Today I wanted to zero in on MuckRack’s recent 2025 State of Journalism Report to share 5 important learnings and some key takeaways PR professionals and journalists can leverage for their business in the coming months and years.

Psst. Did you miss my latest posts? Here are a few I’ve recently published: Please Stop Asking Journalists These 10 Questions + 7 Huge Trends Taking Over the Lifestyle Space + Creative Ways to Get Your Client Featured—Without Pushing a Product)

The State of Journalism in 2025: An Overview with 5 Key Takeaways

Muckrack recently released its annual State of Journalism review for 2025, and some of the insights are expected while some might surprise you. I wanted to create a high-level overview of the report to help you better understand all the moving parts, and to also answer the “So… what do we do now?” so you have some takeaways that can improve your business.